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Completed Transactions > Industrials > Self’s Inc. Acquired By E.J. Welch Company

Self’s Inc. Acquired By E.J. Welch Company

Self Website


Nov 2017



Generational Equity is pleased to announce the acquisition of its client, Self’s Inc., by E.J. Welch Company Inc. The transaction closed November 17, 2017.

Self’s is a wholesale distributor of flooring products based in Wichita, Kansas, selling products to retail and contractor customers from its headquarters and four other locations in Merriam, Kansas; Springfield, Missouri; Tulsa, Oklahoma; and Oklahoma City, Oklahoma. It was originally established in 1938 as a retail floor covering company, but now offers a complete sundry supply business, which includes carpet cushion and installation materials. All three owners will remain with the company.

E.J. Welch Company is a value-added partner to flooring dealers, contractors, architect and design professionals, and the installation trade. It has 12 locations in Missouri, Illinois, Iowa, Indiana and Wisconsin where it sells installation products, commercial and residential flooring, and flooring tools.

Generational Equity Managing Director Michael Goss’ team, led by trusted affiliates Michael O'Malley and Sloan Short with support from Generational Equity VP Luan Ly, successfully closed the deal. Generational Equity Senior Managing Director Doug Morrow established the initial relationship with Self’s.

“Both companies have similar cultures, and there is good chemistry between all the owners,” said Short. “This transaction fits with both companies’ strategies and will benefit Self’s and E.J. Welch.”