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Completed Transactions > Business & Financial Services > Firmatek acquired by DecisionTree

Firmatek acquired by DecisionTree



Sep 2014



Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce the acquisition of its client, Firmament LP, headquartered in Selma, Texas, by Decision Tree Resources, headquartered in Wheaton, Illinois. The acquisition closed on September 30, 2014.

Firmament LP (Firmament) provides stockpile measurement and 3D mapping solutions, as well as other consulting services. Firmament specializes in solving and preventing inventory related problems through its use of technology, expertise and providing highly accurate data. Firmament currently provides services in seven states and features a 96% rate of repeat business. To learn more, visit

Managing Director Michael Goss and his team, M&A Advisor Celeste Garner and Vice President Julie Sandoval, led the Generational Equity deal team that advised Firmament on the transaction. Celeste Garner stated, "Our process produced interest from multiple parties and helped to find a buyer with vision and values similar to those of the sellers. It was satisfying to see both parties work so well together. Going forward, the leadership and resources of Decision Tree Resources, along with the strong existing management team, create an opportunity for significant growth and success." Decision Tree Resources is the Chicago-based investment firm of the Elmore Companies. Decision Tree concentrates on acquiring small, lower-middle market companies, typically from their founders. To learn more, visit