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Completed Transactions > Food, Beverage & Consumer Products/Services > New Generation Genetics Acquired By Swissgenetics International

New Generation Genetics Acquired By Swissgenetics International

New Generation Genetics


Jul 2020



We are pleased to announce the sale of our client, New Generation Genetics, to Swissgenetics International. The acquisition closed July 1, 2020 and details were not disclosed.

New Generation Genetics (NGG), located in Fort Atkinson, Wisconsin, has a primary goal of providing its customers with the best Brown Swiss genetics in the industry. NGG focuses solely on Brown Swiss, giving them the advantage over their competitors. The company has over 50 years of Brown Swiss A.I. experience combined. 

They currently offer top bulls for Milk, Type, Net Merit, Sire Conception Rate (SCR), Fat, Protein, and PPR Index. They currently sample only the top genomic bulls and continue to lead the breed by sampling 12 young bulls per year.

Swissgenetics International is located in Zollikofen, Switzerland. Successful milk and beef producers rely on sustainable breeding strategies and professional production methods. To achieve this, high-performance and healthy animals are needed. The genetics programs from Swissgenetics are aligned consistently to meet and exceed these requirements. 

Through the testing programs operated in partnership with breeders and breeding organizations, marketable and future-oriented genetics are developed at an international level. Beneficial breeding cooperation assumes mutual trust between genetics providers and breeders. This requires high levels of competence and transparency on both sides. Swissgenetics is a leader in this field.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Managing Director Mergers & Acquisitions, Stephen Dinehart, with support from Managing Director Mergers & Acquisition, Ryan Johnson, successfully closed the deal. Senior Managing Director Joe Van Voorhis established the initial relationship with NGG.

“This is a great acquisition for the Brown Swiss producer family combining two of the major players in Brown Swiss Genetics,” said Dinehart. 

“It is a win for both the customers and employees of Swissgenetics and NGG.”

If you’d like to explore other transactions our associates have supported in this industry, visit our dedicated Consumer Services M&A Deals page.