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Completed Transactions > Food, Beverage & Consumer Products/Services > Central Marketing Associates Acquired By Forest Light Capital

Central Marketing Associates Acquired By Forest Light Capital

Central Marketing Associates


Aug 2020



We are pleased to announce the sale of our client, Central Marketing Associates, Inc., to Forest Light Capital. The acquisition closed August 17, 2020 and details were not disclosed.

Central Marketing Associates (CMA), located in Delaware, Ohio, is a supply chain problem-solver in the produce industry. CMA brokers are produce specialists that specialize in the purchasing and transporting of fresh fruit and vegetables.

CMA plays a vital part in the supply chain, from produce purchasing, transportation arrangements and tracking to delivery. Their brokers are available 24 hours a day to support shippers, carriers and customers in every step of the process.

Located in Fairfax, Virginia, Forest Light Capital is a holding company that acquires and grows small and medium-sized businesses in markets that generate exceptional returns. They buy companies that have proven performance and a consistent growing track record.

Over the years, they have diversified into fields including:

  • Recruiting
  • Lead generation
  • Commercial cleaning
  • Produce distribution
  • Freight brokering
  • Dental supply distribution
  • Restaurants

Forest Light Capital makes 4-8 acquisitions per year and are continuously active in looking for opportunities in the market.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Managing Director, Mergers & Acquisitions, Jerry Yocum, with support from Managing Director, Mergers & Acquisitions, Ryan Johnson, successfully closed the transaction. Executive Managing Director Randy Kamin established the initial relationship with CMA.

“This was one of the smoothest transactions I have been involved with. The seller and buyer got along very well, and the sellers are staying involved as partners running the business,” said Yocum.

If you would like to explore other transactions our associates have supported in this industry, visit our dedicated Food & Beverage M&A deals page.