Date
Nov 2020
Region
Illinois
We are pleased to share the sale of Proton Multimedia, Inc., to a Private Investor. The acquisition closed November 20, 2020 and details were not disclosed.
Proton Multimedia, Inc., (dba Kult of Athena), located in Elgin, Illinois, is a leading retail and wholesale distributor of historic swords, armor, and a variety of historic reproductions. With over 20 years of industry experience, Kult of Athena distributes products to the United States, Canada, and various other international countries.
The Company sells both licensed and unlicensed merchandise from a large number of manufacturers including: CAS Iberia, Denix, Albion Armory, Marto, Factory X, Cheness Cutlery, Cold Steel, Del Tin, Windlass Steelcrafts, Hanwei, Dynasty Forge, Arms & Armor, Darksword Armory, Deepeeka, Generation 2, Get Dressed For Battle, Kris Cutlery, Masahiro, Musashi, Ritter Steel, United Cutlery, Valiant Armory and many more.
Products sold include: Swords, daggers, maces, axes, spears, armor, shields, crossbows, jewelry and accessory items. Product prices range from under $20 to well over $1,000. It is one of the largest online dealers of these novelty items in the U.S.
Generational Equity Executive Managing Director of M&A - Central Region, Michael Goss, and his team, led by Senior M&A Advisor, Prasad Karcherla, with support from Managing Director, Mergers & Acquisitions, Ryan Johnson, successfully closed the transaction. Senior Managing Director Ashok Tandon established the initial relationship with Kult of Athena.
"It was very important to the owner to find the buyer best able to continue the business and brand name, provide continued job opportunities to his employee base, close the deal before the end of the year, and allow him to enjoy retirement and travel at this stage of his life,” said Karcherla.
“Both parties saw the great fit and were very committed to making the deal happen."
If you would like to explore other transactions our associates have supported in this industry, visit our dedicated Retail M&A Deals page.
The information we learn from customers helps us personalize and continually improve your experience. Here are the types of information we gather.
We receive and store any information you enter on our Web site or give us in any other way. We do not sell or rent your personal information to others without your consent. We use the information we collect only for the purposes sending promotional information, enhancing the operation of our site, serving advertisements, for statistical purposes and to administer our systems. We DO NOT use third parties to provide customer service, to serve site content, to serve the advertisements you see on our site, to conduct surveys, to help administer promotional emails, or to administer drawings or contests, but reserve the right to do so in the future without advance notice.
DealForce, LLC’s affiliates are all part of one corporate family, they work with one another and may work together to provide services to you. The sharing of your information among affiliates enables DealForce to serve you more efficiently and makes it more convenient for you to do business with Generational Group. DealForce is permitted by law to share information with its affiliates. All of our affiliates follow similar privacy policies.
For reasons such as improving personalization of our service, we might receive information about you from other sources and add it to our account information.
Generational Group may license the use of its intellectual property including but not limited to its name, likeness, and logo for the use of affiliated offices. Such affiliated offices may not be owned, controlled, managed, supervised or staffed by employees, officers, or agents of Generational Group. Affiliated offices may be independently owned and operated. For more information about a particular office, please contact Generational Group at its office in Dallas, Texas.
This page may contain other proprietary notices and copyright information, the terms of which must be observed and followed.
Information on this web site may contain technical inaccuracies or typographical errors. Information may be changed or updated without notice. Generational Group may also make improvements and/or changes in the products and/or the programs described in this information at any time without notice.
Generational Group does not want to receive confidential or proprietary information from you through our web site. Please note that any information or material sent to Generational Group will be deemed NOT to be confidential. By sending Generational Group any information or material, you grant Generational Group an unrestricted, irrevocable license to use, reproduce, display, perform, modify, transmit and distribute those materials or information, and you also agree that Generational Group is free to use any ideas, concepts, know-how or techniques that you send us for any purpose.
Our computer system protects personal information using advanced firewall technology.
Information Generational Group publishes on the World Wide Web may contain references or cross references to other products, programs and services that are not announced or available in your country. Such references do not imply that Generational Group intends to announce such products, programs or services in your country. Consult a Generational Group representative for information regarding the products, programs and services which may be available to you.
Generational Group makes no representations whatsoever about any other web site which you may access through this one. When you access a non-Generational Group web site, please understand that it is independent from Generational Group, and that Generational Group has no control over the content on that web site. In addition, a link to a non-Generational Group web site does not mean that Generational Group endorses or accepts any responsibility for the content, or the use, of such web site. It is up to you to take precautions to ensure that whatever you select for your use is free of such items as viruses, worms, Trojan horses and other items of a destructive nature.
IN NO EVENT WILL Generational Group BE LIABLE TO ANY PARTY OR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES FOR ANY USE OF THIS WEBSITE, OR ON ANY OTHER HYPERLINKED WEBSITE, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF PROGRAMS OR OTHER DATA ON YOUR INFORMATION HANDLING SYSTEM OR OTHERWISE, EVEN IF WE ARE EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Furthermore, all information contained within this website is the property of Generational Group.