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Completed Transactions > Retail > Truitt Enterprises Acquired By Private Investor

Truitt Enterprises Acquired By Private Investor

Truitt Enterprises


Feb 2022



We are pleased to announce the majority sale of our client, Truitt Enterprises, Inc., to a Private Investor. The transaction closed February 1, 2022.

Headquartered in the Gun Barrel City, Texas, Truitt Enterprises (dba Hootin Holler) is a leading liquor, wine, beer, and convenience store that specializes in wholesale and retail customers. In operation for over 30 years, the company has developed a broad set of capabilities.

The company has strong relationships with key customers in a variety of markets, including many bars and restaurants in the regional area.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior M&A Advisor, Cory Strickland, with support from Vice President, M&A, Jacob Mangalath, successfully closed the transaction. Senior Managing Director Joe Van Voorhis established the initial relationship with Truitt Enterprises.

“The day I met the Truitt family they told me the most important thing to them when finding a successor for Hootin Holler was to find someone that would continue the legacy with the customers and employees; and that was more important than the monetary value of the business,” said Strickland.   

He added, “I am happy to say that we found that perfect buyer and I look forward to seeing the legacy continued into the future.”

If you would like to explore other transactions our associates have supported in this industry, visit our dedicated Retail M&A Deals page.